Newly acquired pharmaceutical company issued an RFP for website redesign.
In addition to completing the RFP, Creative Resources Group took the time to understand Boston Analytical’s business and their competitive landscape. They applied that knowledge to a complex website prototype; complete with introductory videos and pre-sales generation tools. Impressed by our level of enthusiasm and commitment, the decision makers at both the parent company and Boston Analytical quickly recognized the value CRG brought to table. We helped them to realize that what they truly needed was much more than a new website.
Boston Analytical contracted CRG to design an all-new corporate brand/image as well as a new website with a demanding six week deadline. As part of their video integrated web concept, CRG filmed on location at Boston Analytical for 1.5 days – shooting the facility, equipment, procedures and staff. The final product combined three skillfully edited videos in a clean website design. Additionally, CRG completed an all-new design of Boston Analytical’s logo and related collateral materials, including a multipurpose tradeshow booth.
CRG completed everything within the six week timeframe, allowing Boston Analytical to unveil their brand new look at the 2011 American Association of Pharmaceutical Scientists conference in Washington, DC.
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