Plymouth, MA – August 2013 – Creative Resources Group is proud to announce the addition of a new Business Development Manager, Steve Orth.
With over 20 years in advertising sales, Orth arrives at CRG with a wealth of experience, and connections in a multitude of industries. As a publisher for the New England Real Estate Journal, Orth facilitated print marketing for clients in commercial building and real estate. More than simply selling ad space, Orth worked closely with Journal editors to create corresponding news releases and print articles, providing added value for his clients. He then became account executive for the facilities development newspaper, “High-Profile Monthly,” and for the Boston Society of Architect’s local trade show, “ABX” and quarterly magazine, “Architecture Boston.”
Now part of the team at Creative Resources Group, Orth is excited to offer a full-service suite of advertising and marketing products and services. “It’s all here,” he remarks. “Website design, video production, TV and radio, graphic design… Plus the strategic thinking to apply those methods effectively. That’s key.”
CRG President/Creative Director Charlie Rasak is equally pleased. “The addition of a sales professional like Steve will enable us to create new relationships with more diverse companies,” he says. “And that’s really our goal in terms of new business. Growth through diversity.”
Creative Resources Group is one of New England’s leading agencies, providing strategic, integrated advertising programs to clients both local and international since 1991. However, Rasak refuses to stagnate. Earlier this year, CRG launched five department specific websites: CRGProduction.com, CRGWebLab.com, CRGAuto.com, ZoupMedia.com, and the all-inclusive landing page, MeetCRG.com.
“We’ve assembled a top-notch creative team and built a strong web presence,” says Rasak. ” The addition of Steve in Business Development was a logical next step that went hand in hand with our strategy, and I’m proud to welcome him to Creative Resources Group.”
For more information, contact Creative Resources Group, firstname.lastname@example.org. Or, 508.830.0072