Click Here to View Our Glossary of Advertising & Media Terms

Click here to View Our Glossary of Video Production Related Terms

 
 


You don’t advertise to save money. You advertise to make money. So it makes sense to get it right! The media professionals at Creative Resources Group are experts in their field, able to provide targeted and cost-effective solutions for maximum results.

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Even the strongest, high-contrast advertising cannot succeed without strategic media placement. Buying two hundred TV commercials for a discount price may appear to be a great value. But if they’re all airing between 3 and 4am over a year’s time, how effective will they be? In creating your schedules, Creative Resources Group focuses not on a large number of spots, but in maintaining a high reach and frequency in your market. In short, we reach out to thousands of people in your demographic and market area, then ensure that each person views your ad a minimum of 3-4 times. This guarantees a higher recall and response rate.

This philosophy, combined with Creative Resources Group’s strong media relations and negotiation skills, will give your business an advantage in today’s competitive and crowded medias.

CRG Media Delivers:
  • Leveraged media buys

  • Audience research including Nielsen ratings

  • Competitor spending research

  • Maps of cable zones compared to your target geography

  • Research analysis of your consumer TV viewing preferences

  • Prioritization of networks, shows, and dayparts most likely to reach your audience at the lowest cost, in a target-rich environment

  • Detailed media plan scenarios that give you options, with supporting rationale, for your media buy

  • Cost-Per-Thousand and Gross Rating Point forecasts

  • Media spill analysis (the percentage of your ad budget wasted by not hitting the target geography)

  • Demographic efficiency analysis (the percentage of your ad budget wasted by not hitting target prospect customers)

  • Forecasts for total impressions effectively within your target

  • Media plan charts for your approval

  • Media negotiations and value-added opportunity suggestions

  • Trafficing of all ad materials

  • Invoice reconciliation and Post-buy reports

  • Research into emerging broadcast TV trends

 

 
























 
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