• The Setting:

Perfection Fence is a high-end fencing company with their own factory. They wanted to get the word out, that their top-notch fencing and other custom products offered better quality and service than the box stores that served as their strongest competition.

• Our Approach:

We implemented a program that would narrow their focus, one that clearly explained the philosophy behind their brand without delving into the broad scope of services and their geographical reach; driving awareness to their website.  

• The Product:

iCastingWorks®  - The team developed a broadcast that was simple and clean in it’s execution, in which we combined the reach of commercial television/cable with data capture and statistical reporting placed on their website.

• The Results:

Launched in the fall of 2010, the program was a huge success; generating 100 or more, qualified leads per-month.  To this day, they continue to enjoy a close ratio of nearly 95%!  Perfection Fence's success can be attributed to a consistent branding message, combined with the power of internet lead generation that only iCastingWorks® can provide.