Project Description

Audi Natick, part of Bernardi Auto Group, is an impressive, beautiful dealership. As CRG Auto’s 30-foot camera jib arm slowly revealed the grandeur of the building at dusk, our director was inspired to create this simple and elegant tagline.

One shot and just a few words on the screen. No catchy tunes, no voice-over. “Rise Above” truly cut through the noise and distinguished Audi from any other dealer ad, a perfect fit for the refined Audi audience.

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