Boston Analytical is a premier cGMP compliant laboratory: FDA and DEA registered for pharmaceutical analytical testing. Although they initially contacted Creative Resources Group for a new website, CRG took the time to understand Boston Analytical’s business and their competitive landscape, helping them to realize that what they truly needed was a brand/image redesign.
With a demanding six week deadline, Creative Resources Group worked closely with BA to complete all elements, including a new logo and all related collateral materials, multipurpose tradeshow booth, and website redesign complete with introductory videos and pre-sales generation tools.
This particular video, one of three, was shot on location, highlighting equipment and processes. The refined script and beautiful footage elevated Boston Analytical’s brand to a whole new level. In meeting their deadline, CRG allowed Boston Analytical to unveil their new image at an important national industry event, the American Association of Pharmaceutical Scientists conference in Washington, DC.