Client Name: Cable Ties Plus / NELCO Products

Industry Type: Electrical Accessories / E-Commerce

Website URL:

Project Launch Date: Q2 2014

Project Description

NELCO is an electrical accessory retailer that wanted to update their e-commerce website, Creative Resources Group shot NELCO’s entire product line at our in-house studio, insuring that each item received identical lighting and backdrop for a consistent look from website to catalog. Additionally, CRG designed stylized, abstract photos for each product category. With colored lights and an inspired combination of product and camera angle, cable ties, electrical tape, and connectors never looked so good!

Functionally, the website was developed within a new content management system and the product catalog was rebuilt from scratch. Despite the large quantity of products and photos, CRG delivered NELCO’s all new site ahead of schedule and on budget.

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