From their humble beginnings as a small local junk yard over 50 years ago, Everett’s Auto Parts has grown to one of the largest and finest salvage yards in New England with more than 25,000 vehicles a year passing through the site.
In 2014, Creative Resources Group created a new marketing strategy for Everetts, taking advantage of an absence of online resources in the salvage and used auto parts arena to initiate even more growth. CRG’s function based responsive website design for EverettsAutoParts.com includes online parts search and junk car removal request as well as easy access to important information like hours, phone numbers, and current scale price.
This homepage video, the Golf Cart Guided Tour, was inspired by owner Tom Andrade, who spoke so passionately when introducing CRG to his business that we could not imagine anyone better for the role. Though lengthy, the video’s subject matter is cool enough to hold your attention – big machines, crushed cars, and a whole lot of grit!
To promote the site, CRG produced complimenting TV ads. In stark contrast to the polished and pressed actors in national parts store ads, CRG used Everetts real employees, a diverse group of New England car guys. This down and dirty approach resonated with our audience – also a diverse group of New England car guys.
Everetts Auto Parts continues to grow thanks to ongoing marketing efforts from Creative Resources Group. In 2017 they even added an all-new facility and offering, Everetts Tire Center.
Industry Type: Automotive Recycling / Retail
Website URL: www.everettsautoparts.com/
Project Launch Date: Q2 2015