Client Name: Thayer Scale / Hyer Industries
Industry Type: Automation / Engineering
Website URL: www.thayerscale.com
Project Launch Date: Q1 2016
Thayer Scale is a global leader in the dry solids conveying and processing industry, specializing in the engineering of loss-in-weight feeders, belt scales, and instrumentation. After beginning their website re-development process internally, Thayer Scale brought in Creative Resources Group to complete the project.
In reviewing Thayer Scale’s product documentation, CRG quickly identified a new marketing opportunity. Instead of simply providing product brochures on the site, CRG developed a Form Delivery System. Visitors simply provide their name and email address and then receive the information automatically, via email. This system greatly assisted Thayer Scale, who could now follow up with and provide customized information and assistance to visitors interested in specific products.