Project Description

A CRG Auto client since 2008, Toyota of Braintree has grown from their original, small store in Weymouth to one of the New England market’s top performing Toyota dealerships.

Creative Resources Group recognized that for many customers, their first order of business after purchasing or leasing a new vehicle is to share it with a photo or selfie on social media. This observation became the inspiration for the “Selfie” campaign. Real customers were invited to the shoot, where CRG set up smartphone-style shots and poses along with a custom designed photo booth frame.

Edited in an Instagram style, the resulting campaign ads were fresh and fun, completely different from others in the market. With the help of CRG Auto, Toyota of Braintree has maintained consistent sales performance, enjoying a spot among the top 10 New England Toyota dealers again and again.

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