A longtime client of Creative Resources Group, Princeton Financial Systems (PFS) - had recently undergone significant changes in their business. On the heals of a major acquisition, thus expanding their existing product line. They had also constructed a brand new state-of-the-art data center and were about to launch the next generation of their global accounting software.
We decided to create a different kind of campaign for their annual client conference (PFACC); one that would assure their clients and business partners that despite the economic downturn and other sweeping changes, PFS was investing for the future and would continue to provide the highest quality products and services.
Tapping into our knowledge of their business and the wealth of media assets that we’ve managed over the years, CRG produced “PFS Today”, a video that was presented during PFACC’s opening ceremony. To reinforce the message in 2011 we used iCasting and V-mail products to create a unique invitation for the next PFAC.
The “PFS Today” video delivered their message with commitment and credibility while leaving a lasting impression on their audience. Once again exceeding our client’s expectations.
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