President, Creative Director
Co-owner/Executive Producer, Charlie Rasak, is a Brand Market Strategist and Producer/Director with over twenty five years in the industry. His experience encompasses a wide range of market segments, including broadcast, education, corporate, government, and many more.
Simply put, Charlie connects the dots – clients to ideas, ideas to resources, resources to production, and production to product. He is CRG’s own super glue, able to integrate and bind each piece to work as a whole for our clients.
Charlie works directly with clients, creating and integrating media strategies for customized solutions in all areas of communications.
Aside from his marketing expertise, Charlie is a seasoned veteran of film and commercial video production. Prior to Creative Resources Group, he held producer/writer staff positions with General Motors, McCann SFS, Competitive Edge, and TCAA. He has produced commercials for all the major automotive brands and several fortune 500 companies. Over the years, Charlie had the privilege of directing stars such as Jody Foster, Harrison Ford, Michael J. Fox, Danny Glover, Mike Cherry, the cast of Desperate Housewives, and many sports celebrities. Additionally, Charlie’s credits include special projects for ABC, NBC, CNN, the United Way, Special Olympics Boston Chapter, the Christian Children’s Fund, the National Highway Safety Council, Junior Achievement of Northern New England Inc, and the Plymouth Philharmonic Orchestra.
Though he is a Michigan native, Charlie and his wife Dawn fell in love with New England over twenty years ago. Here, they built their business, Creative Resources Group, and their family, with two sons, Caleb and Casey and their dog, Abby. The Rasak family shares a love of new technology, film, and baseball! You’ll find them on the field all summer long, rooting for their son Casey at youth games, and of course, for the Boston Red Sox at famous Fenway Park.