Congratulations to MAIA – 2017 Telly Award Recipient

The Massachusetts Association of Insurance Agents/Creative Resources Group has been named a winner in the 38th Annual Telly Awards for the commercial, “Lemonade Stand.” With over 13,000 entries from all 50 states and numerous other countries, this is truly an honor.

First aired in July of 2015, “Lemonade Stand” features a boy pretending to be an independent insurance agent at a lemonade-like stand. His friend, dressed as a speedy super hero, demands insurance “fast.” Sound familiar? (Save 15% in 15 minutes with Geico, instant rate comparison at Progressive, etc.) The agent convinces his friend to slow down; after all, insurance is important. Despite its understated approach, the ad delivers a strong message against large, national providers.

“We are very excited to share this award with the MAIA,” says Charlie Rasak, CRG President and Creative Director. “Giants like Geico and Progressive have nearly unlimited budgets. We can’t out-spend them. But we can outsmart them, taking one of their key selling points (speed) and turning it against them. ‘Lemonade Stand’ was a perfect vehicle for that. The kids are innocent, trustworthy, relatable. It was a great campaign.”

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local and regional TV commercials and programs, video and film productions, and online commercials, video, and films. Winners represent the best work of the most respected advertising agencies, production companies, and television stations in the world.

Creative Resources Group is one of New England’s leading advertising agencies, providing integrated marketing programs to clients both local and international since 1991. They offer in-house video production, digital marketing and website development, graphic design, and media purchase and placement.