Plymouth, MA – July 2012 – Creative Resources Group welcomes consultant and e-marketing specialist Erich Jaeckel, who joins CRG’s web department leader, Peter Cahill on staff. The newly formed team is well complimented; whereas Cahill provides a broad range of IT and web design services, Jaeckel offers a more specialized expertise, particularly in the field of internet marketing.
A graduate of Brigham Young University’s Computer Science program, Jaeckel has worked as a technology consultant to some of the most well recognized fortune 500 companies. Beyond helping companies navigate the world of online marketing, he is well versed in emerging technologies that companies can leverage in order to best position themselves for success, particularly in social media.
“A strong online presence is increasingly difficult to obtain,” says Creative Resources Group President/Creative Director Charlie Rasak. “Our approach already blends traditional media such as television, radio, and direct mail with new media like microsites and smartphone technology. It’s been very successful for our clients. Now, we are looking to add and expand on that approach… And social media is going to be a big part of that.”
Creative Resources Group is a marketing agency specializing in strategic, integrated advertising programs. They provide a full-service suite of products including, audio/video production, web design and development, graphic design, media purchase, and more. Their web-based iCasting™ product, a combination of online video and lead generation, continues to be one of their most successful.
However, Rasak refuses to stagnate when it comes to web development. “Internet marketing is a challenging field,” he remarks. “The technology is constantly changing and competition is fierce. You can’t just create a website and sit back and wait for the leads to come pouring in.”
The addition of an expert such as Jaeckel will give CRG’s clients the advantage of an all-inclusive e-marketing plan based on the latest trends and technologies as well as time tested traditional best marketing practices.
“The creation of iCasting™ was a huge leap forward,” says Rasak. “And now that we have a resource such as Erich working alongside Peter, we’re equipped to elevate our clients’ web presence and effectiveness even more. It’s exciting to be able to provide such an advantage.”
For additional information, contact Charlie Rasak at Creative Resources Group.