CRG commercials air in a variety of locations. Broadcast TV, cable TV, internet, and sometimes even in movie theaters. We received these guidelines from one of our theater outlets… and had a good chuckle over some of the restricted/inappropriate material.
Creative Contents Guidelines for A/V Spots
Whether you are creating a new spot or selecting from creative already produced, consider the following list of material deemed inappropriate:
- Alcohol consumption
- Burping
- Child myth destroying
- Comedic bodily noises
- Comedic risqué images
- Comedic violence
- Creepy whispering
- Cursing
- Dating scenarios
- Disturbing imagery
- Excessive bloodshed
- Female cleavage focus point
- Fire
- Firearms
- Genital grabbing or rubbing
- Glorifying smoking
- Guns firing
- Heavy sexual innuendo
- Holding alcoholic beverage in hand
- Kidnapping
- Light sexual innuendo or subliminal messages
- Loud or alarming noises
- Male shirtless or in underwear
- Ominous or dangerous music
- Open wounds/sores
- Physical fighting
- Physical gestures representing cursing
- Politics
- Pornography
- Religion
- Sacrilegious language or imagery
- Scary imagery
- Showing drug use
- Tobacco
- Verbal relating to diseases or bodily functions
- Vicious animal attacks
- Women in lingerie
- Young children yelling in pain
*Personally, I think we should make a commercial incorporating all these items. Especially the Creepy Whispering, Shirtless Male, and Burping. Lots of burping!