Hilarious Creative Content Guidelines

CRG commercials air in a variety of locations. Broadcast TV, cable TV, internet, and sometimes even in movie theaters. We received these guidelines from one of our theater outlets… and had a good chuckle over some of the restricted/inappropriate material.

Creative Contents Guidelines for A/V Spots
Whether you are creating a new spot or selecting from creative already produced, consider the following list of material deemed inappropriate:

  • Alcohol consumption
  • Burping
  • Child myth destroying
  • Comedic bodily noises
  • Comedic risqué images
  • Comedic violence
  • Creepy whispering
  • Cursing
  • Dating scenarios
  • Disturbing imagery
  • Excessive bloodshed
  • Female cleavage focus point
  • Fire
  • Firearms
  • Genital grabbing or rubbing
  • Glorifying smoking
  • Guns firing
  • Heavy sexual innuendo
  • Holding alcoholic beverage in hand
  • Kidnapping
  • Light sexual innuendo or subliminal messages
  • Loud or alarming noises
  • Male shirtless or in underwear
  • Ominous or dangerous music
  • Open wounds/sores
  • Physical fighting
  • Physical gestures representing cursing
  • Politics
  • Pornography
  • Religion
  • Sacrilegious language or imagery
  • Scary imagery
  • Showing drug use
  • Tobacco
  • Verbal relating to diseases or bodily functions
  • Vicious animal attacks
  • Women in lingerie
  • Young children yelling in pain

*Personally, I think we should make a commercial incorporating all these items. Especially the Creepy Whispering, Shirtless Male, and Burping. Lots of burping!