Marketing
Accelerating technology has channels and devices converging and blurring. Where once were predictable masses, there are now elusive, savvy consumers, empowered with information and endless content options. Isolated ads in a single stream have little hope of making waves here.
Instead, Creative Resources Group creates an interconnected marketing strategy, seamlessly engaging audiences and reinforcing your message from one media to the next. There is nothing off the shelf. Each plan and element is custom tailored, purposefully implemented, and then analyzed and adjusted to deliver maximum results.
CRG Production is the team you want behind your next video. Outrageously creative, meticulously organized, passionate, and detailed to the Nth degree, CRG is committed to exceeding your expectations, no matter the size or scale of the project.
CRG works with clients local, regional, national, and international. Some of our award-winning content includes television and radio ads, web and corporate videos, events and promos, medical and surgical videos, and training/educational videos.
But for our team, each project is a new opportunity to raise the bar. We have everything: audio suite and recording booth, two post-production suites, lights, cameras, and all the accessories. But beyond having the tools, CRG has the skill and inspiration to innovate at every stage, Pre-Production, Production, Post-Production. It’s all about you, your story, and your goals.
Digital
Website Design & Development
As a local team of true web marketing professionals, Creative Resources Group is dedicated not just to the design of your website, but to the success of your business. Your website can be, should be, your strongest salesperson. So, whether we’re updating your current site or creating a new one, CRG plans function before form at every development stage. We integrate your goals and marketing efforts, both digital and traditional, then use the latest development technology, combined with design expertise to engage viewers on any browser, computer, or mobile device, and convert them into customers.
After launch, your new site is a dynamic storefront, ready to sell, generate leads, inform or influence. To keep your online presence relevant, CRG monitors and reports on your site’s performance, working with you to recommend and make regular updates.
Digital Marketing
Welcome to the worldwide wild west, where unending digital service providers promise the moon and the sun, but deliver only reports, graphs, facts and figures. Their conclusion: Your website is doing great. But is it?
CRG takes a different approach. We want results. Your website, front and center, converting visitors into customers, influencing opinion, selling product, and delivering leads. CRG works closely with you, starting with a full evaluation of your market and current site performance. Then, we create and implement your custom Digital Marketing Strategy, coordinating and integrating its elements with your traditional marketing.
There is no set it and forget it. CRG keeps pace with a racing digital marketplace with constant campaign performance monitoring. Unlike our contemporaries, we actually want you to know what all those graphs and numbers mean, using easy to understand, buzzword-free language to help you make more informed decisions. Based on the data, CRG will make recommendations for improvement and revise your strategy as needed for maximum result and return on investment.
Our Digital Marketing Solutions Include:
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Paid Search -
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Email
The right media mix is the key to unlocking the potential of your creative, and fundamental to the success of your marketing plan. At Creative Resources Group, our media and production teams design together, building a symbiotic strategy of advertising elements and their outlets.
Powerful research and experience leads our way as we analyze, plan, negotiate, buy, and optimize your media. We are your champion throughout the entire process. What’s working best? Where is there opportunity to improve or redeploy for even greater results? Our insight extracts the important details from the noise, hyper focusing your media spend on the outlets best suited to achieving your goal.
In Broadcast and Cable television, Digital Media, Radio, Print, Outdoor, and Direct Marketing, Creative Resources Group has long standing relationships and spends millions of dollars annually. This cumulative spend gives CRG superior negotiating power to provide the best rates.
Think beyond traditional print and digital ads. CRG’s Art Department can conceptualize and create beautiful, functional designs for any medium. Some of our work includes museum exhibits, building and vehicle wraps, t-shirts, signs and posters, coupon booklets, business collateral, trade show booths, direct mail, email, billboards and signage, set and interior designs, point of purchase, and ads of all types and sizes.
Our team also specializes in style guide development. How will your brand be defined? What are the logos, fonts, and colors that will be implemented consistently across all your advertising, marketing, and internal communications? Creative Resources Group can design a look and feel for your brand and help determine the rules that govern each element’s use.
No matter the medium, CRG is ready for any design challenge.