Formerly Pointe Group Care, AdviniaCare is a growing family of assisted living, elder care, nursing homes, and rehabilitation facilities.
- Guided new brand development and transition from Pointe Group Care to AdviniaCare.
- Created all new com website with virtual tour videos of each location.
- Redesigned interior and exterior building signage at all locations
- Designed new brochure, creating built in flexibility with the use of interchangeable inserts
Project Spotlight: New Brand Development
Once a small, local group of only four locations, Pointe Group Care was expanding with the acquisition of more facilities. Their goal was to first create an all-new brand to establish the new purchases, then, slowly apply the changes to the entire organization.
Having worked with Pointe Group prior to the new growth model, Creative Resources Group understood their increasingly complex needs and challenges. Our team guided management and design decisions leading to the new brand name, AdviniaCare, then carefully planned and produced marketing elements to unite the organization and incorporate future growth.
CRG’s foundational copy writing described AdviniaCare’s shared values and core services and became an overarching corporate template, used on the new website and brochures. For each individual location, CRG shot all-new photography and virtual tour videos. All elements were flexibly designed, allowing for phased roll out to align with AdviniaCare’s business plan.