ac paddock bus wrap
0821 adviniacare baypointe poster


Key Projects:

  • As AdviniaCare’s full-service agency, CRG was responsible for strategic planning, execution, and management of all advertising and marketing elements.
    • Creative development and production of all graphics, videos, and advertisements, including interior and exterior building signage, bus wraps, brochures, phone on hold messaging, television commercials, digital ads, and website videos.
    • Media placement and digital marketing, including Google search (SEM), streaming Over-the-Top (OTT) and traditional television, and targeted social media and email advertising.
    • Website development of an all-new and website, including production of virtual tour videos, drone aerials, and photography of each location.

Our industry and company are in constant motion, and Creative Resources Group has been with us every step of the way. Their team is proactive and efficient, providing and implementing strategic recommendations to accommodate our rapid growth while helping us plan for the future.

- Anthony DiFilippo (Vice President of Technology)

Project Spotlight: Full-Service Agency Marketing

Once a small, local group of only four locations, Pointe Group Care was expanding with the acquisition of more facilities. Their goal was to create an all-new brand and marketing plan to support it, while positioning themselves for future growth.

Having worked with Pointe Group prior to the new growth model, Creative Resources Group understood their increasingly complex needs and challenges. Our team guided management and design decisions leading to the new brand name, AdviniaCare, then carefully planned and produced marketing elements to unite the organization.

CRG developed two all-new websites: a consumer facing site,, and a corporate site, For each individual location, CRG shot all-new photography, drone aerials, and virtual tour videos, building a large media asset library from which many ads and other materials could be created.

All marketing elements were flexibly designed and strategically scheduled, allowing for phased roll out to align with AdviniaCare’s business plan. Some of these included digital marketing like Google search ads (SEM), targeted emailers, social media ads, and streaming OTT video ads and commercials. CRG even designed AdviniaCare’s new brochures with built-in flexibility using interchangeable inserts.

At the locations, CRG designed and facilitated installation of new signage and bus wraps. Our team also recorded and produced new phone on hold messaging, creating a vanity toll-free number to easily connect customers with any of the facilities.

Even with AdviniaCare’s rapid growth, Creative Resources Group provided the marketing and creative strategies needed to transition from one stage to the next, while our team’s strong management skills ensured that all projects and initiatives stayed on time and on track.


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