From their humble beginnings as a small local junk yard over 50 years ago, Everetts Auto Parts and Everetts Tire Center has grown to become one of the largest salvage yards in New England, with more than 25,000 vehicles passing through the site annually.
Key Projects:
- Strategic Marketing and Media Planning
- Creative Concept Development
- Website design and development: com
- TV/OTT commercials and web video production
- Event video production: Everett’s Racing
Project Spotlight: Strategic Marketing and Media
In the initial planning stages of Everett’s website development, Creative Resources Group identified an absence of online resources in the auto salvage and used parts industries. Most sites were old, incompatible with mobile, and offered little-to-no useful functionality. Some companies had no web presence at all, and very few were actively engaged in any marketing.
Creative Resources Group created a new Everett’s marketing strategy to take full advantage of this opportunity. At its foundation, an all-new responsive website incorporated key functionality like online parts search and request, junk car removal request, and easy access to important information like hours, phone numbers, and current scale price.
To create brand awareness and drive website traffic, CRG produced video campaigns for TV and OTT. Our Everett’s style approach was down and dirty. In stark contrast to the pressed and polished actors of national auto part stores, Everett’s ad featured real employees, a diverse group of New England car guys to resonate with our target audience – also a diverse group of New England car guys.
The new marketing strategy and website initiated an explosion of growth for Everett’s Auto Parts, with an average of X# of new site visitors monthly. Thanks to Creative Resources Group’s ongoing marketing efforts and media consistency, Everett’s continues to expand in an industry otherwise struggling to keep pace with the digital needs of their customers.
“From our first meeting, Creative Resources Group was enthusiastic about our business and what we wanted to accomplish. They identified opportunities and brought ideas and strategies that led us to new ways of thinking in achieving our goals. Today, Everett’s continues to grow thanks to CRG’s ongoing passion and commitment to our success.” – Tom Andrade