Project Spotlight: Website Development
GutterPro Enterprises is a family-owned business with six Massachusetts locations and over 40 years of experience in the gutter industry. GutterPro provides cleanings, repairs, and installations and is dedicated to quality work, top-of-the-line products, and great, local customer service.
GutterPro approached Creative Resources Group with a clear direction and strong business/marketing plan. They had just finished a complete re-branding and were ready for the next phase, applying the new visual style to an all-new website.
Creative Resources Group recognized that GutterPro already had a strong digital presence thanks to a large quantity of SEO optimized website content. To upgrade the site without losing any of their digital momentum, our team worked alongside GutterPro. The final product combined the best content from the old site with improved functionality, integrated lead generation forms, and GutterPro’s all-new look and feel.
Once the website was launched and established, GutterPro was ready to hit the market in a big way. They knew just what they wanted to accomplish and CRG was ready for the challenge. Following GutterPro’s lead, our production team developed an all-new animated campaign to bring their logo character to life. The ads not only met, but exceeded GutterPro’s expectations and continue to make an impact on broadcast and cable television as well as digital and streaming.