Family owned since 1934, The Norfolk Companies consists of Norfolk Hardware and Home Center, Norfolk Kitchen and Bath, and Northeast Cabinet and Countertop Distributors. Norfolk Kitchen and Bath is New England’s largest and fastest growing kitchen and bath company and offers product, design, remodeling, and installation services to both homeowners and contractors.

Key Projects:

  • Creative Concept and Development
  • Norfolk Kitchen and Bath Television Ad Production
  • Norfolk Hardware and Home Center Television Ad Production
  • Norfolk Kitchen and Bath Web Videos and Testimonials

Project Spotlight: Video Production

On first meeting with Creative Resources Group in 2013, The Norfolk Companies understood the value of television and already had a strong broadcast presence in the Boston market. In partnering with CRG, their goal was to maximize that presence, elevate production quality, and expand their use of video with new ads and digital/website videos.

Both the CRG and Norfolk teams shared a commitment to detail, precision, and the highest quality. They quickly developed a strong working relationship, collaborating on every stage of production, from initial concept development straight through to the final edit.

Over the years, CRG has shot and produced a variety of content, helping The Norfolk Companies achieve their goals while building a strong media asset library. Projects have included talent casting, studio production, and on-location shoots at the company’s headquarters, customer homes, Norfolk Hardware and Home Center, and many of Norfolk Kitchen and Bath showrooms.

The resulting television ads and digital videos continue to bring Norfolk’s campaigns to the next level and help drive traffic to all Norfolk Kitchen and Bath showrooms and Norfolk Hardware and Home Center.

“Since 2014, Creative Resources Group has become a key part of The Norfolk Companies, adding new levels of marketing expertise and attention to detail to our collaborative effort. Most importantly, they share our value of consistency, helping maintain and build on our success with incremental, measured changes.” – Ben Rosen

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