The Norfolk Companies
Key Projects:
- Creative Concept and Development
- TV Production for Norfolk Kitchen and Bath and Norfolk Hardware and Home Center
- Norfolk Kitchen and Bath Website Videos and Testimonial Production
Since 2014, Creative Resources Group has become a key part of The Norfolk Companies, adding new levels of marketing expertise and attention to detail to our collaborative effort. Most importantly, they share our value of consistency, helping maintain and build on our success with incremental, measured changes.
Project Spotlight: Video Production
Family owned since 1934, The Norfolk Companies consists of Norfolk Hardware and Home Center, Norfolk Kitchen and Bath, and Northeast Cabinet and Countertop Distributors. Norfolk Kitchen and Bath is New England’s largest and fastest growing kitchen and bath company and offers product, design, remodeling, and installation services to both homeowners and contractors.
When they first met with Creative Resources Group in 2013, The Norfolk Companies understood the value of television advertising and already had a strong broadcast presence in the Boston market. In partnering with CRG, their goal was to maximize that presence, elevate production quality, and expand their use of video with new ads and digital/website videos.
Both the CRG and Norfolk teams share a commitment to detail, precision, and the highest quality. They quickly developed a strong working relationship, collaborating on every stage of production, from initial concept development straight through to the final edit.
Over the years, CRG has produced a variety of content to help The Norfolk Companies achieve their goals while building a strong media asset library. Some projects include talent casting, studio and green-screen production, and on-location shoots at the company’s headquarters, customer homes, Norfolk Hardware and Home Center, and many Norfolk Kitchen and Bath showrooms.
The resulting television ads and digital videos continue to bring Norfolk’s campaigns to the next level and drive traffic to all Norfolk Kitchen and Bath showrooms and Norfolk Hardware and Home Center.
