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CSA Adjusters

Key Projects:

  • Website Development
  • Business Collateral and Brochure Design
  • Strategic Marketing
    • Social Media Management and Marketing
    • Digital Video
    • Targeted Emailers
CSA Adjusters

Project Spotlight: Strategic Marketing and Website Development

Coll, Sacchetti, & Associates Inc. (CSA) is a group of licensed public insurance adjusters serving New England for over 40 years.

Although CSA first approached Creative Resources Group for a new website, it was clear that they needed an overall marketing strategy to not only support the new site, but to help grow their business in a competitive insurance industry marketplace.

CRG’s strategy was twofold: first, educate potential customers with a video-based branding campaign. Then, drive new business leads after natural and other disasters using timely geo-targeted communications with a strong call to action. Key marketing elements included a 30-second ad for streaming (OTT) and digital video and a group of email and landing page templates, staged and ready to be deployed quickly after storms, floods, etc.

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