Project Spotlight: Strategic Marketing and Website Development
Coll, Sacchetti, & Associates Inc. (CSA) is a group of licensed public insurance adjusters serving New England for over 40 years.
Although CSA first approached Creative Resources Group for a new website, it was clear that they needed an overall marketing strategy to not only support the new site, but to help grow their business in a competitive insurance industry marketplace.
CRG’s strategy was twofold: first, educate potential customers with a video-based branding campaign. Then, drive new business leads after natural and other disasters using timely geo-targeted communications with a strong call to action. Key marketing elements included a 30-second ad for streaming (OTT) and digital video and a group of email and landing page templates, staged and ready to be deployed quickly after storms, floods, etc.