Coll, Sacchetti, & Associates Inc. (CSA) is a group of licensed public insurance adjusters serving new England for over 40 years.
- Website re-design and development
- Creative Concept Development
- Digital Marketing Plan
- Digital Video Ads
- Emailers with Custom Landing Pages
- Business Collateral and Brochure
Project Spotlight: Digital Marketing
Although CSA first approached Creative Resources Group for a new website, it quickly became clear that what they needed was an overall marketing strategy to not only support the new site, but to help grow their business in a competitive insurance marketplace.
CRG’s strategy was twofold: first, educate potential customers with a video-based branding campaign. Then, drive new business leads after natural and other disasters using timely geo-targeted communications with a strong call to action. Key marketing elements included a 30-second ad for digital video/OTT and a group of email and landing page templates, staged and ready to be deployed quickly after storms, floods, etc.