Peters of Nashua
Project Spotlight: Full Automotive Agency Services
Peters of Nashua is a family-owned New Hampshire auto group including two dealerships, Peters Honda and Peters Nissan.
Prior to Creative Resources Group/CRG Auto, Peters marketing was scattered, without a consistent brand style or message. Online, they employed multiple digital vendors, but didn’t know the real return that each service delivered.
Creative Resources Group/CRG Auto first performed an in-depth ROI analysis, measuring each digital element. The data allowed us to streamline Peters media, eliminating under-performers, reducing the overall budget, and creating a new blended marketing strategy coordinating only the most effective traditional and digital medias.
To separate Peters from strong competition in the market, CRG developed an all-new creative approach combining clean graphics, whimsical elements, and an unforgettable ending. The new style and signature tagline was a driving force in re-establishing the Peters of Nashua brand. CRG’s 2016 “I Pick Peters” campaign was even honored with the prestigious Telly Award.
Today, over 7 years later, CRG continues to innovate, evolving Peters look and feel as well as their media strategy to keep pace with market conditions and the industry. This combination of stand-out creative and consistent, measured media helps Peters Honda and Peters Nissan to earn a spot at the top of customers’ consideration lists again and again.