Project Spotlight: Full Automotive Agency Services
A Creative Resources Group/CRG Auto client since 2005, Expressway Toyota has grown from a small Dorchester store to one of New England’s top performing Toyota dealerships.
Boston is a highly competitive automotive market. Since 2005, CRG’s proactive creative and media strategies have helped Expressway Toyota not only keep pace, but advance ahead.
For decades, owners Robert and Richard Boch have been known for their advertising superhero alter-egos, “the Supersavers.” In 2005, CRG was the first production company to make them fly, using a combination of aerial and green screen footage. Over the years, we’ve evolved the characters in countless ads and campaigns in many different medias. Importantly, CRG has the experience and the data to understand when and when not to use the Supersavers. This strategy ensured Expressway’s success even in the most demanding times and markets.
In 2021, CRG again elevated Expressway’s brand by launching a groundbreaking all-animated approach. Inspired by classic cartoons and movies, this animated take on the iconic characters is a bold departure from traditional car ads and designed to stand out.
Supporting the creative, our blended media strategy combines the most effective targeted digital with traditional medias. Each ad is carefully crafted to work with the media and the sales message is aligned with Expressway’s inventory and goals for a truly seamless customer experience.