Expressway Toyota
Key Projects:
- As an automotive full-service agency, CRG is responsible for strategic planning, execution, and management of all advertising and marketing elements.
- Strategic Marketing and Media Planning
- Creative Concept Development & Production
- Targeted Digital Marketing
- Search (SEM)
- Facebook/Instagram Ads
- Digital Video Ads (YouTube, Facebook, OTT)
- Display/Retargeting
- Emailers
- Custom Website Content and Landing pages
- Television/Radio Ads, Video Production, and Photography
- Graphic Design and Signage
Creative Resources Group has been instrumental to our growth and success for nearly 20 years. They remain at the forefront of new technology and ideas, but above all, we work together to plan growth with consistent, results-driven marketing strategies.
Project Spotlight: Full Automotive Agency Services
Expressway Toyota was a Creative Resources Group/CRG Auto client from 2005 until their retirement and sale to Tasca Automotive in late 2024. Over our nearly 20-year relationship, CRG’s proactive creative and media strategies helped Expressway grow from a small Dorchester store to one of New England’s top performing Toyota dealerships.
Robert and Richard Boch were already well known for their advertising superhero alter-egos, “the Supersavers.” In 2005, CRG was the first production company to make them fly, using a combination of aerial and green screen footage. Over the years, we evolved the characters in countless ads and campaigns in many different medias. Importantly, CRG’s experience and market data guided the strategy. We understood when and when not to use the Supersavers, ensuring Expressway’s success even in the most demanding markets.
In 2021, CRG again elevated Expressway’s brand by launching a groundbreaking all-animated approach. Inspired by classic cartoons and movies, this animated take on the iconic characters was a bold departure from traditional car ads.
Supporting the creative, our blended media strategy combined the most effective targeted digital with traditional medias. Each ad was aligned with Expressway’s inventory and goals for a truly seamless customer experience.
In late 2024, CRG was proud and honored to join Robert and Richard Boch and the entire Expressway team at their retirement celebration. Their retirement and the sale to Tasca marks the end of an era. CRG is grateful to have been a part of Expressway Toyota’s success and story for 20 years. We wish the entire Boch family all the best!!!
