Plymouth Bay Orthopedics
Project Spotlight: Surgery Video Production
For over 30 years, Plymouth Bay Orthopedics has provided world-class, technically superior orthopedic services to patients throughout New England. Leading the team is Dr. Scott Oliver, an Orthopedic Surgeon and Chief of Surgery at Beth Israel Deaconess Hospital.
In capturing his procedures, Dr. Oliver’s goal was to inform and educate both patients and industry professionals. Creative Resources Group added to this objective, developing a “don’t state, demonstrate” video marketing strategy that could be used to help grow the practice while reinforcing the Beth Israel Deaconess image as a world-class orthopedic hospital.
CRG produced a series of surgery videos to communicate critical information to patients, including the latest advancements in more accurate, less invasive procedures. In each video, viewers were able to see and understand every facet of the operation. CRG also captured the team’s dedication to detail, the surgeon’s concentration, and the advanced technical performance of the latest equipment, Striker’s Mako robot.
For patients, it all comes together to empower and reassure, allowing them to understand and feel confident in the procedure. For Dr. Oliver and his team, the videos are also great educational tools which have traveled to orthopedic seminars and other teaching opportunities around the world.