Princeton Financial Systems
Project Spotlight: Event Marketing
Princeton Financial Systems, now part of State Street Corporation, was a leading provider of investment accounting, compliance, data management, and reporting solutions to the global investment industry.
Creative Resources Group’s marketing strategy turned PFACC into an exciting destination event for attendees and spouses, helping Princeton Financial Systems increase attendees, attract and develop more sponsor opportunities, and, as a result, increase revenue from the event.
Following this success, Creative Resources Group worked closely with the PFACC team, creating and producing marketing materials and videos for each annual event until Princeton was absorbed by their parent company, State Street Corporation.