Princeton Financial Systems, now part of State Street Corporation, was a leading provider of investment accounting, compliance, data management, and reporting solutions to the global investment industry.
Key Projects:
- Developed an event marketing strategy designed to grow Princeton Financial’s Annual Client Conference (PFACC)
- Designed and produced PFACC marketing materials
- Promo video teasers revealing the much-anticipated yearly location
- Registration emailers and landing pages
- Printed materials, including binders, handouts, etc.
- Event video production
Project Spotlight: PFACC
Creative Resources Group’s marketing strategy turned PFACC into an exciting destination event for attendees and spouses, helping Princeton Financial Systems increase attendees, attract and develop more sponsor opportunities, and, as a result, increase revenue from the event.
Following this success, Creative Resources Group worked closely with the PFACC team, creating and producing marketing materials and videos for each annual event until Princeton was absorbed by their parent company, State Street Corporation.