Project Description

A CRG Auto client since 2005, Expressway Toyota has grown from a quaint Dorchester store to one of the New England market’s top performing Toyota dealerships.

The Telly Award winning “We Are” campaign is brilliant in its simplicity, describing Expressway’s commitment to quality, selection, service, and value in just a few short words. Quick moving color changes and a dramatic soundtrack add further sensory appeal, catching and holding the viewer’s attention from start to finish.

Boston is a highly competitive automotive market, especially for Toyota. However, this campaign’s message was so simple, so clear and obvious, that people remembered it over others. Coupled with aggressive price offers, “We Are” catapulted Expressway to their highest point yet, third place in sales in the New England market.

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